A Legacy Of
Partnership, Passion &
Value Creation
Genesis Holdings is a dynamic conglomerate dedicated to acquiring, nurturing, and launching exceptional companies across diverse sectors.
We focus on long-term growth, investing in and developing businesses to build sustainable value and success.
Genesis Holdings is a dynamic conglomerate dedicated to acquiring, nurturing, and launching exceptional companies across diverse sectors.
We focus on long-term growth, investing in and developing businesses to build sustainable value and success.
A Legacy Of Partnership, Passion, & Value Creation
Origins
Genesis Holdings was founded in 2020 with a vision to be a leading Pakistani conglomerate operating in key strategic verticals.
The Holding Company’s shareholders are a family of entrepreneurs with a legacy of value creation & community building in Pakistan.
Origins
Genesis Holdings was founded in 2020 with a vision to be a leading Pakistani conglomerate operating in key strategic verticals.
The Holding Company’s shareholders are a family of entrepreneurs with a legacy of value creation & community building in Pakistan.
History
The Group’s business origins date back to pre-partition India, from a small distribution operation to a multi-business conglomerate.
1887
1947
1981
1996
2017
2020
2022
2023
History
The Group’s business origins date back to pre-partition India, from a small distribution operation to a multi-business conglomerate.
1887
Establishment of a distribution business for WD & HO Wills cigarettes, covering the pre-partition Indian sub-continent.
1947
Post-partition relocation of headquarters to Karachi, Pakistan, contributing to the socioeconomic development of Pakistan and the broader region.
1981
Incorporation of United Distributors, followed by a joint venture with FMC USA in 1990, laying the foundation for future success and innovation
1996
Incorporation of International Franchises for the launch of Dunkin’ Donuts, fostering growth and enriching the culinary landscape.
2017
Establishment of Trax Online, a leading player in Pakistan’s eCommerce logistics, quickly establishing itself as an industry giant.
2020
Formation of Genesis Holdings with select business spin-offs from IBL Group, marking a new era of innovation, diversification, and growth.
2022
Incorporation of Intelligen, Outasight Properties, and a joint venture with Techmixers, capitalizing on emerging market trends and unlocking opportunities for sustainable growth.
2023
Incorporation of Trax Global with a capital raise, along with PegaSync and PrimeX Logistics, pioneering advancements across multiple sectors.
Core Values
Our foundation is built upon a set of core values that guide our every action & decision. These principles are what define our culture.
Passion
Passion
Our passion ignites creativity and resilience, driving us to push boundaries and achieve remarkable results.
Partnership
Partnership
We thrive on collaboration and mutual respect, forging lasting relationships that fuel collective success.
Integrity
Integrity
We uphold the highest standards of honesty, ethics, and transparency, fostering trust within and beyond our organization.
Excellence
Excellence
We strive for excellence, embracing continuous improvement and innovation to consistently surpass expectations.
The Core Values That Drive Everything We Do
Our foundation is built upon a set of core values that guide our every action & decision. These principles are what define our culture.
Passion
Passion
Our passion ignites creativity and resilience, driving us to push boundaries and achieve remarkable results.
Partnership
Partnership
We thrive on collaboration and mutual respect, forging lasting relationships that fuel collective success.
Integrity
Integrity
We uphold the highest standards of honesty, ethics, and transparency, fostering trust within and beyond our organization.
Excellence
Excellence
We strive for excellence, embracing continuous improvement and innovation to consistently surpass expectations.